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Messe Interpack Trade Fair 2008 / part2

Here is the coolest logo I've seen at the Interpack. A cube with great use of typography and using the word packaging. There were actually more bad logo's than good ones out there. The worst one was a company that was actually named Logo. Also the Turkish section all had the same logo one each stand which wasn't really that smart because you did not see the identity of their companies self but just the same Turkey logo.
Also something to remember packaging is not always about food and drinks but also allot of other things you might forget like medical products which need very sterile while using and storage.

Here above are few different stands, first left is a fully automated transport system with allot of high tech robotics. The things like automated transport lifters which are programmed to ride a certain path and pick up things on the way and transport them to an other location. Middle is simple stand showing bottles in different colors. Right is a stand showing ecologic blister packs, however I am not really fan of the
Here is an attempt to make a small panorama of a very long stretched wall with allot of know shaped bottles but in with out any graphics or colors. In the middle is one very well know if you see or spot it is the sauce bottle of Maggi.
This was also one of the most eye catching stand with allot of bottles shown and great lighting.

Also their floor was specially decorated showing a bit of the process of making the bottles. Also few glows with few bottles and what they could contain.

I found this small stand which have a specialty in making pet bottles and cans. As you can see plastic is very versatile and can be molded in any shapes and size.

This makes it possible that cans can have a own identity in shapes. And to have more difficult shapes than having just a standard shape like normal and have different graphics. Also they have shown that they could place objects inside these cans like toys or different things you normally do not aspect to be packed like that.


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