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Good web practices

This is a logo I made for Good web practices. Good web practise is about information on good ways of doing business online. They will be writing articles which give information and discuss online marketing, web trends (like web 2.0), return on investment online, search engine optimisation and web design. They're interested in meeting targets and giving advice (consulting).
The logo represents a check mark for good, but the check mark also is a marketing rate arrow going up. And practices are done to help your web marketing and get good web rates, that why the figure is pushing the arrow up for helping to increase the rates.
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