Inspired / Omo pop-up book commercial

A very nice pop-up book commercial by Framestore CFC. You can nowadays see the commercial of cleaning is less aimed at adults, but more aimed for children's or to remind parents making a clean healthy environment for their children's. This is quite smart because every parent loves their children's and want them to be clean, save and healthy. And the person doing most of the cleaning is one of the parents. It's a pretty well made pop-up book with great mechanisms in it. On packaging side of view the commercial is about halve sizing the packaging but doubling the strength to improve the environment. Less is more concept, less packaging means less dirt or junk but also means less trucks needed to transport. Making it more better for the environment.

Credits to: Buzzable for uploading it to youtube