A logo design for Travel Bison website which provide different useful travel tips. The new logo is a more dynamic jumping bison compared to the old standing bison. Also the new logo used colors specially chosen with a meaning and to evoke traveling. The blue is the color of the sea. the sky and the most part of world. The green is to have mixture of land when you look at earth from space you see the mix of blue and green.
The bison is drawn free hand after hours of bison research I can now draw on out of my hand with out an picture reference. I added the highlight which was also in the old logo onto the bison because it is less dull then a bison in one single color, and it also show more depth and make the bison look less flat.
To view the logo in use and to get handy tips, informations about traveling go to Travel Biso.com.