Puma sells allot of shoes and the main waste after you buy the shoe is the packaging. It cost allot of paper and trees, so they now have a new idea for a better and greener packaging, which is not having a box at all. Watch the video for more explaination
I would actually want to buy a Puma shoe to get a bag and see how the inside works cause the idea is pretty good. Also now you don't have to get a bag over the box while the box is the bag when you buy a shoe. However you might end up with allot of bags though, but for me I don't buy that many shoes only when the ones I wear get worn it time to get a new one and that could take few years. However it is a clever design helping the world to be better and greener.
Credits to Puma for images and video.