Chocolate flakes or what?

Ok How the heck did they approved this packaging/ graphic design, what is that monkey holding between his legs? Either is it a chocolate cornflake or the flakes are crap or his ding dong. This is actually an illustration which is found on the Chocolate Cornflakes by Albert Heijn. But when I want walking through the supermarket stumbled upon this and yes I had to buy it and show the world. Any where else his hands would had been ok but why between his legs. Also he flakes are like flying out between his legs or butt. If I find any other indecent or odd packaging I would post it up online.