This logo was made for an education service teaching etiquette of not only at some fancy dinner party, but also can be applied for other situations as even just working at an office and more. You learn how to wear the proper clothing and behave properly with other people. You will gain an extra bit of confidence and people will notice it. The design is a mix of East meets West. As the Icon is a mix of the Chines word for Etiquette and the Initials E and W. The client wanted it be aimed for the Asian market and also have a bit more of an Asian feel to it.